Ayumi Fashion Doll

Create new characters and stories with the Ayumi Fashion Doll, designed for imaginative doll play. Bring home a part of beloved history with 30th anniversary doll Ayumi! She also wears sparkling jewelry like a tiara, bracelet, and heart-shaped earrings for extra glam! Ayumi's huggable soft body and lifelike features will delight doll fans during playtime.

Recommended age: 3+ years

Play activity: Doll styling and imaginative storytelling

Product format: Fashion Doll

Design focus: Doll-sized role-play